Campaign Index

HOLT CAT
Cat Conquest
Cat National
Cat New Product Introduction
Cat Work Tool Attachments
Sales Representative Initiatives

HOLT CAT

Compact Track Loader 259D
Start: 07/01/2016 End: 09/30/2016

Message: When it Needs to Be ... We've Got You Covered

Product: CTL 259D

Dates: Start: 07/01/2016 - End: 09/30/2016

Advertisement Support: Direct Mail, Handout, Counter Signs, Landing Page, Email

Target: All HOLT CAT Customers & Prospects

Offer Details:

Purchase a CTL and Receive:

  • 0 Down Payment
  • 0% Financing/36 months;
  • Free 3 Year PowerTrain Warranty ( 36 mos/3,000 hrs)
  • Free First Scheduled Preventive Maintenance
  • Free One Year Subscription to Vison Link Connectivity

Or Lease a CTL 259D for $649/month

Offer valid at HOLT CAT.
Offer cannot be combined with any other offer

Mini-Hydraulic Excavator 303E
Start: 07/01/2016 End: 09/30/2016

Message: When it Needs to Be ... We've Got You Covered

Product: MHEX 303E

Dates: Start: 07/01/2016 End: 09/30/2016

Advertisement Support: Direct Mail, Handout, Counter Signs, Landing Page, Email

Target: All HOLT CAT Customers & Prospects

Offer Details:

Purchase a New 303E MHEX and Receive:

  • 0 Down Payment
  • 0% Financing/60 Months
  • Free 36 Months Powertrain Warranty
  • Free First Scheduled Preventive Maintenance

Or Lease a Cat 303E MHEX for $529/month

Offer valid at HOLT CAT.
Offer cannot be combined with any other offer.

Cat Batteries 10% Off
Start: 07/01/2016 End: 09/30/2016

Message: 10% Off Cat Batteries

Product: Batteries

Dates: Start: 07/01/2016 End: 09/30/2016

Advertisement Support: Direct Mail, Handout

Target: All HOLT CAT Customers & Prospects

Offer Details:

In Stock Only

G.E.T. 15% Off
Start: 07/01/2016 End: 09/30/2016

Message: 15% Off G.E.T.

Product: G.E.T.

Dates: Start: 07/01/2016 End: 09/30/2016

Advertisement Support: Direct Mail, Handout

Target: All HOLT CAT Customers & Prospects

Offer Details:

15% Off

  • Edge Protection, Adapters, Ripper Protection, Cutting Edges, Sidebar Protection, Tips, Wear Protection
Cat Fuel Filters
Start: 07/01/2016 End: 09/30/2016

Message: 1R749 Fuel Filters for $20.33

Product: 1R749 Fuel Filters

Dates: Start: 07/01/2016 End: 09/30/2016

Advertisement Support: Direct Mail, Handout

Target: All HOLT CAT Customers & Prospects

Offer Details:

$20.33

  • 1R749 Fuel Filter

Cat Conquest

Lease Program
Start: 07/01/2016 End: 09/30/2016

Message: Stay in the Black. Choose Cat Yellow

Products: 226D, 239D, 257D, 903.2C2, 300.9D, 415F2, 926M, D5K2 XL, TH255C

Dates: Start: 07/01/2016 End: 09/30/2016

Advertisement Support: Cat: Direct Mail to Customers of competitors. / HOLT CAT: Sales Awareness

Target: 2,291 Conquest Accounts

Offer Details:

  • Lease: $0 Down Payment, 60 Month Term, 500 Hr (CCE) or 1,000 Hr (BCP Core) / year PT+ Hyd EPP (CCE 3 year / 1500 Hr & BCP Core: 3 year / 3000 hr)
  • Eligible Models: 226D-$406 / 239D-$571/ 257D-$728 / 903.2C2-$745/ 300.9D-$300/ 415F2-$1,031/ 926M-$2,083/D5K2 XL- $1,796/TH255C-$1,099
Dealer code E140 and customer Special code needed to redeem offer. Also, W-9 form will need to be submitted. (Code can be found on customers mailer and mailing list)

Cat National

Membership Program
Start: 09/01/2015 End: 12/31/2016

Message: Texas Farm Bureau

Products: SWL, CWL, STTT, SSL, CTL, BHL, TH, MHEX

Dates: Start: 09/01/2015 End: 12/31/2016

Advertisement Support: HOLT CAT: Sales Awareness / Cat: Dealer Marketing Material Available

Target: Farm Bureau Members Only

Offer Details:

$2,000- SWL
$1,000- CWL & STTT
$500-$1,000- SSL, CTL, BHL & TH
$250-$500- MHEX

Cat New Product Introduction

Awareness
Start: 07/1/16 End: 09/30/16

Message: New Product Introduction

Products: Compact Wheel Loader

Dates: Start: 07/1/16 End: 09/30/16

Advertisement Support: Cat: Dealer Marketing Material Available, Email, Direct Mail, Social Media / HOLT CAT: Sales Awareness

Target: N/A

Offer Details:

New Product Introduction: Compact Wheel Loader

Awareness
Start: 07/1/16 End: 09/30/16

Message: New Product Introduction

Products: Mini-Hydraulic Excavator

Advertisement Support: Cat: Dealer Marketing Material Available, Email, Direct Mail, Social Media / HOLT CAT: Sales Awareness

Dates: Start: 07/1/16 End: 09/30/16

Target: N/A

Offer Details:

New Product Introduction: Mini-Hydraulic Excavator

Awareness
Start: 10/1/16 End: 12/31/16

Message: New Product Introduction

Products: Telehandler

Dates: Start: 10/1/16 - End: 12/31/16

Advertisement Support: Cat: Dealer Marketing Material Available, Email, Direct Mail, Social Media / HOLT CAT: Sales Awareness

Target: N/A

Offer Details:

New Product Introduction:Telehandler

Awareness
Start: 08/15/2015 End: 12/31/2016

Message: New Product Introduction

Products: Backhoe Loader

Dates: Start: 08/15/2015 - End: 12/31/2016

Advertisement Support: Cat: Dealer Marketing Material Available, Email, Direct Mail, Social Media / HOLT CAT: Sales Awareness

Target: N/A

Offer Details

New Product Introduction: Backhoe Loader

Awareness
Start:08/15/2015 End: 12/31/2016

Message: New Product Introduction

Products: Skid Steer Loader, Compact Track Loader

Dates: Start: 08/15/2015 - End: 12/31/2016

Advertisement Support: Cat: Dealer Marketing Material Available Email, Direct Mail, Social Media / HOLT CAT: Sales Awareness

Target: N/A

Offer Details

New Product Introduction: Skid Steer Loader, Compact Track Loader

Cat Work Tool Attachments

BCP-CWTS Combined Effort
Start:07/01/2016 End: 12/31/2016

Message: Loyalty and Rewards Gift Cards

Products: Work Tools

Dates: Start: 07/01/2016 - End: 12/31/2016

Advertisement Support: Cat SEM, Online Banners, BuyerZone Leads, EDM, Social Media, BuyersZone Sale. / Dealer Marketing Material Available

Target: N/A

Offer Details:

Work Tools

Pilot Program
Start:07/15/2016 End: 10/15/2016

Message: BCP Bonanza Attachment

Products: Work Tools

Dates: Start: 07/15/2016 End: 10/15/2016

Advertisement Support: Cat: Landing Page, Direct Mail, Telemarketing, HOLT Marketing: Sales Awareness

Target: 2,067 Conquest Customers who have purchased from us in the past 3-5 years.

Offer Details:

$250 Visa Gift Card- Buy an eligible attachment up to $10K list price
$500 Visa Gift Card- Buy an eligible attachment from $10K-$20K list price
$1,000 Visa Gift Card- Buy an eligible attachment over $20K list price

Conquest Customers Only.
Attachments need to be stand alone purchase, not in conjunction with a machine sale.
Customers may be added to the list
If customer is eligible for several programs, they will only be able to receive the higher reward

Sales Representative Incentives

WHEX NA -Win an extended weekend
trip for 2 people as soon as 3 members
of the team are eligible to win
Start:08/1/15 End: 11/30/16

Message: Go Wild, Go WHEX

Products: M313D, M318DMH, M322F, M314F, M320D, MH3022, M315D, M320F, MH3024, M318D, M322D

Dates: Start: 08/1/15 - End: 11/30/16

Advertisement Support: Regional Sales Managers Awareness

Target: HOLT CAT Sales Reps and Rental Reps & Sales Managers

Offer Details:

Eligibility:

  • Complete online DPC Online training: WHEX Fundamentals-41556 and Wheeled Excavator Product Knowledge Assessment-44018
  • 2 WHEX Sales Record Cards registered under his/her name/rental branch if he/she has not sold any Wheeleed Excavators in the last 3 years (August 1, 2012-July 31, 2015).
    Or
  • 4 MHEX Sales Record Cards registered under his/her name/rental branch if he/she has sold any Wheeled Excavators in the last 3 years (August 1, 2012-July 31, 2015)